Design
Brief
Simplicity : keep the logo simple, uncluttered and as “minimalistic” as possible. It should be highly adaptable and flexible from usage and visual appeal perspective.
Descriptive : in the most subtle manner try and leverage the ‘emblem’ to convey the business benefit. What does hypnotherapy ‘result in’ instead of what is hypnotherapy. Eg: avoid conventional brain mapping/ wired trees and other complicated imagery. Focus on what comes as an outcome, eg: peace, clarity, happiness, control etc.
Uncluttered : do not try too hard to convey a message in whole. Logos are meant to be evocative – they visually evoke a thought or a feeling but can never convey a communication entirely.
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Acid Test : finally, ask a few questions – will the logo be simple enough to be printed on a pencil? Will the logo be powerful enough to make an impression when illuminated on a glow-signboard? Will the logo be memorable
enough to not pass-o as a me-too symbol?
Current
identity
Hindi : restrictive, to an extent. Hence English identity needed considering future opportunities
Twin Captions: both mean entirely dierent things. Need to converge on a singular, focused message that’ll be the core essence of the brand. World inside You is exploratory & open-ended; An Appointment with Yourself is focused & close-ended. No brand can exist with
two point-of-views
Simplification : Current logo/ identity is such that cannot be printed on a pencil. Neither its such that can be seamlessly integrated onto any media/ surface / platforms without challenges.
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Logo-Emblem
disintegration : Like digital
brands, FB, or Twitter etc, need an emblem footprint that is independent of logo and can yet convey brand presence on its own
Neat, Clean,
Easy-on-eyes, soothing colors, uncomplicated / simple emblems (or icons supporting logo) and an overall simplicity that any layman can relate to. They don’t require explanations. They aren’t “a for apple” approach-driven designs. They are refreshing light and unassumingly simple.
What not to do
"Lets avoid these
common errors"
- Trying to say too much.
- Trying too hard.
- Trying to pack in a lot.
- And, ending up with little
clarity or likeability factor.
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Baselines/
slogan starters to ponder upon…
- SWADARSHANA
- The world inside you
- And appointment with yourself
- Discover within
- Connect within
- The journey within
- Rediscover yourself
- Power of subconscious
Long before modern technology and science,
ancient cultures knew that all living things
carried a life force with them. They called the
centers of energy that moved inside of us the 7
chakras.
So, what are the 7 chakras?
Chakra is an old Sanskrit word that literally
means wheel.
This is because the life force, or prana, that
moves inside of you is spinning and rotating.
This spinning energy has 7 centers in your
body, starting at the base of your spine and
moving all the way up to the top of your head.
In a healthy, balanced person, the 7 chakras
provide the right balance of energy to every
part of your body, mind, and spirit.
Chakra
- The Root Chakra
- The Sacral Chakra
- The Solar Plexus Chakra
- The Heart Chakra
- The Throat Chakra
- The 3rd Eye Chakra
- The Crown Chakra
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Chakra (cakra in Sanskrit) means “wheel” and refers to energy points in your body.
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They are thought to be spinning disks of energy that should stay “open” and aligned, as they correspond to bundles of nerves, major organs, and areas of our energetic body that affect our emotional and physical well-being
Option 01
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Leaves depict hope, renewal, and revival, dead leaves represent decay and sadness. In general, leaves are symbolic of fertility and growth.
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Leaf to me is a symbol of lifeFirst glimpse of spring rifeLeaf is a bliss, it is a dreamLeaf is a wind, crisp and fragileWeeny, delicate unfurls and agile
Option 02
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Grow strong roots. Trees grow where they are planted, and root themselves firmly to to the ground they live in.
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Develop healthy branches and leaves.
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Accept your place in time and community.
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Learn from your past.
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Nothing is wasted.
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You're stronger than you think you are.
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Be yourself.
Option 03
- Post Client Review -
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Is to simple and abstract of what we do.
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I like the form but as we know that existing identity has a recall value by its form.
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The form is balance but it again to simple too go ahead with swadarshana.
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It feels incomplete as it doesn't have the roots.
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This looks more stable among all of them.
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It reminds me a logo of DABAR.
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Can't we merge this one with our existing identity.
Brief Redefine
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Keep the logo simple. It needs to have the recalling value.
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It should also follow the muscle memory of the existing.
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